Focus groups
- Master the art of conducting a focus group
- Mix of theory and practical exercises for proven success
Do you know what your customers are thinking and feeling? A focus group can help you find out. A well run focus group can give you valuable insights and help you plan better products and services. This practical course will teach you how to run a focus group give you the skills you need to set up and run great focus groups.
Course Dates and Location
Start Date:
End Date:
Bring us in-house
If you have four or more people who would like to attend this course, then In-Company Training could be the most cost-effective option. We can deliver this course virtually or face to face for your organisation, on a date and time that suits you.
Contact one of our Training Coordinators on 020 7490 3030, e-mail training@wordpress-700735-5529497.cloudwaysapps.com or through the contact us form for more information and a quote.
Course Details
Course Outline
Over the day you will cover:
- When and how to use focus group research methodology.
- Establishing appropriate aims and objectives.
- Preparing a topic book.
- Recruiting the participants.
- Finding the right venue.
- Identifying and formulating the right questions.
- Developing and using visual aids.
- Moderating skills.
- Creating an informal, relaxed atmosphere.
- Asking questions.
- Using visual aids, case studies and other stimuli.
- Keeping discussion on track.
- Handling difficult situations.
- Recording the discussion.
- Analysing and reporting findings.
Who Is This Course For?
The people who will find this running a focus group training course useful are:
- Communication and marketing professionals who want to run focus groups.
- Managers who want to undertake stakeholder research.
- Anyone who wants to commission an agency to conduct a focus group and would like to understand the process.
Itec Skills & Employment works with people from all sectors including the public sector, voluntary sector, corporate sector, and private sector.
What Will This Course Help Me Do : Learning Outcomes?
The how to run a focus group course will help you understand the role of focus groups and enable you to take a hands-on role in running a focus group. After the course you will be able to identity when a focus group is the appropriate qualitative research method, develop and run an effective focus group, analyse, and report on the outcomes from a focus group.
